Your ads are optimising on half the truth.
Your truth shouldn't be rented from the people selling you ads. Clickfall counts every visit on your own domain and shows you which numbers are real. Next: sending the sales your pixel missed back to the platforms, with a receipt for each one.
Meta saw 9. The truth was 19.
Meta reported9App Store button clicks, one of our own sites, Sept 2026. Clicks, not downloads or installs.
Everyone counted. Only consented data sent.
Everyone who visits. Counted on your domain for statistics. No consent needed, nothing identifying, never sent to an ad platform.
Visitors who said yes. Their conversions are the only ones Clickfall sends to Meta, Google, TikTok and Microsoft.
The gap, modelled by rules you set. Always hatched, always labelled. You never mistake it for a count.
One DNS record. Four script tags.
Built to install in about fifteen minutes. If someone else owns your DNS, it's one email.
; 1 · DNS — one record at your registrar t.yourdomain.co.uk. CNAME edge.clickfall.co.uk. <!-- 2 · Four tags, first thing inside <head> --> <script src="https://t.yourdomain.co.uk/js/t.js" defer></script> <script src="https://t.yourdomain.co.uk/js/cta.js" defer></script> <script src="https://t.yourdomain.co.uk/js/rp.js" defer></script> <script src="https://t.yourdomain.co.uk/js/consent.js" defer></script>
Everything your pixel should have told you.
Every conversion we send comes with a receipt.
MetaPurchaseevt_01J9X3K7Q2200yes14:02:31.204
Google Adspurchaseevt_01J9X3K7Q2200yes14:02:31.318
TikTokCompletePaymentevt_01J9X3K7Q2200yes14:02:31.442
Microsoft Adspurchaseevt_01J9X3K7Q2200yes14:02:31.590GA4 fills the gaps. We label them.
| Clickfall | GA4 | |
|---|---|---|
| Built for | UK agencies and advertisers. Priced in pounds. | Everyone. One setup for the world. |
| Consented vs modelled | Every number split: counted, observed, inferred. In build. | Modelled conversions blended into reports. |
| Proof it works | A holdout test on your account. Result published, good or bad. | Not applicable. |
| Per-conversion receipt | Event ID, HTTP status, consent, time. In build. | Not shown. |
| Where data lives | Your subdomain. EU storage, UK data law. | Google's platform. |
| Price | Founding pricing on application. | Free. GA4 360 is paid. |
Five slots. Real test. Published result.
- 01We install Clickfall and hold back part of your traffic as a control.
- 02The platforms get our conversions for the rest. Same budget, same creative.
- 03We publish the result with your permission. Good or bad.
Straight answers.
Is it legal to count visitors without consent?
In the UK, yes, for statistics, within limits. Since 5 February 2026 you can count visits to your own site without a consent tick, provided you tell people, nothing identifying is kept, the data is only used for statistics about your own site, and people can opt out easily.
Anything for ads still needs a yes. The EU has not changed its rule: there, you still need consent first.
Where is the data stored?
In databases located in the EU, under UK data law. Collection runs on your own subdomain, not ours. We act as your data processor.
Which ad platforms do you send to?
Meta, Google Ads, TikTok and Microsoft Ads, server side. Conversion feedback is in build, and founding clients get it first. Declined or modelled data is never sent.
How long does install take?
It's built to take about fifteen minutes: one DNS record and four script tags. If someone else owns your DNS, it's one email to them.
What does it cost?
Founding pricing, on application. Public pricing comes after the founding tests are published.
This explains the law in plain English. It isn't legal advice.