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Features / First-party trackingLiveLive on our own site. Founding clients are installed with us.

Your data. Your domain. Your rules.

Clickfall counts every visit on your own subdomain: first-party, with no consent needed for the counting and nothing identifying kept.

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Illustrative
Visitoryourdomain.co.uk/
First-party · your domaint.yourdomain.co.uk
Your hubcounted · EU storage

connect.third-party-pixel.example ✕ Not used. No third-party requests.

The problem

Browsers block third-party tracking by default.

Every blocked request is a visit your reports never see.

13.1The Safari version that started blocking all third-party cookies by default, in March 2020.Source · WebKit, Full Third-Party Cookie Blocking
How Clickfall does it

Three steps.

01Add one DNS recordt.yourdomain.co.uk points at Clickfall.
02Paste four tagsThey load from your own subdomain, not ours.
03Keep the dataCounted on your domain, stored in the EU, never shared.
The receipt

What you'll see in your hub.

Every line can be checked. This one is marked Illustrative until the feature is live on your account.

clickfall.co.uk/installIllustrative
Host
t.yourdomain.co.uk
DNS
CNAME → edge.clickfall.co.uk ✓
Check
We can see your site ✓
Third-party requests
0
First page view
14:02:31
What it's worth

Fewer visits go missing between the click and your report.

Related

Works best with.

Apply for a founding slot
CountIn buildSee who said yes. Count everyone else.Consent splitSendIn buildSend ad platforms the sales they missed.Conversion feedbackWatchPreviewWatch the journey, not the dashboard.Journey replay
The guideWhy Meta reports fewer conversionsMeta reported 9 App Store button clicks; our backend counted 19 (one of our own sites, Sept 2026). Five reasons a platform sees less than your records, and how to measure the gap.Read the guide · 8 min
FAQ

Asked about first-party tracking.

Do I need a developer?

No. One DNS record and four script tags. If someone else owns your DNS, it's one email to them.

Does it slow my site down?

The tracker is under 2 KB and loads deferred, after your page. It never blocks the page from showing.

Can ad blockers still stop it?

Some can. First-party requests aren't caught by the browsers' default blocking. We never try to hide from a blocker a visitor chose to install.

This explains the law in plain English. It isn't legal advice.