Integrations / MetaIn buildIn build. The Conversions API, CRM lead stages and audience sync already run in the hub.

Meta gets the sales its pixel missed.

Clickfall sends consented conversions to Meta through the Conversions API, passes on CRM lead stages, and syncs audiences of real buyers.

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Illustrative

PlatformEventHTTPConsent

MetaPurchase200 ✓yes

The problem

Meta optimises on what its pixel sees.

Every conversion it misses is one it can’t learn from.

19App Store button clicks Clickfall counted, against 9 that Meta reported.Source · One of our own sites, Sept 2026

How Clickfall does it

Three steps.

01A conversion happensFrom your payments or your site, on your own domain.

02The gate checks itSent only for a visitor who said yes to ads, only while Meta is switched on, only with a hashed email.

03It goes server sideTo Meta, with a receipt for every send.

The receipt

What you'll see in your hub.

Every line can be checked. This one is marked Illustrative until the feature is live on your account.

clickfall.co.uk/sendsIllustrative

Event: Purchase · £86.00
event_id: evt_01J9X3K7Q2
HTTP: 200
Meta replied: events_received: 1
Gate: yes to ads ✓ · Meta on ✓

What it's worth

Cheaper customers: Meta learns from the sales it was missing.

Works best with.

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SendIn buildSend ad platforms the sales they missed.Conversion feedback SendIn buildAudiences built from real buyers.Audiences SendIn buildA receipt for every conversion.Proof ledger

The guideWhy Meta reports fewer conversionsMeta reported 9 App Store button clicks; our backend counted 19 (one of our own sites, Sept 2026). Five reasons a platform sees less than your records, and how to measure the gap.Read the guide · 8 min

FAQ

Asked about Meta.

What does Clickfall send to Meta?

Conversions from visitors who said yes to ads: the event, its value and a hashed email, never a raw one. Nothing modelled, nothing from anyone who said no.

Do I need to change my Meta setup?

No. You connect your account, and Clickfall sends alongside what you already run, with event IDs the platform can deduplicate.

What happens if someone asks to be erased?

They are erased from every Clickfall table, and the erasure is passed on to each platform their data reached, as that platform’s connection supports it.

This explains the law in plain English. It isn't legal advice.